Why You Can’t Afford to Ignore Your Website’s Mobile Responsiveness

Written on:May 13, 2021
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mobile responsivenessYou know you need a presence on the internet. Most people turn to Google when looking for local companies. You may even have a beautiful website, but is the mobile responsiveness where it needs to be?

According to Statista, there are about 298 million smartphone users in the United States, with numbers projected for 312 million by 2025. More than half of mobile device owners now use their phones to connect to the internet at least some of the time.

If your site isn’t ready for smaller screens, you may miss out on a significant portion of your traffic. Here are some of the ways to ensure your site is ready for mobile devices.

1. Check Text

Does your text translate well on smaller screens? Stay away from scripts and other fancy fonts that don’t scale to mobile devices. Test the look on different mobile devices and see what the mobile responsiveness is like for each. Step back from your computer and see how it looks from a distance and then up close.

Pull out a smart phone and check the appearance on there. How do the headings look? Is the body text readable? Is there enough contrast between the background and the letters?

Consider those with visual impairments. If someone is colorblind, how does the page appear? If they have poor vision, what does it look like for far-sighted and near-sighted people? Consider every aspect of the user experience (UX) and make any necessary adjustments.

2. Scale Images

Make sure your images scale properly. There’s nothing worse than an image filling the entire screen and forcing the user to scroll to see the rest of the page. In fact, most people will simply bounce away from your site and go to a competitor’s.

If you want to beat out others in your industry, your website must be stellar. You must offer more features than competitors do and offer them in an intuitive and engaging way.

3. Simplify Forms

What makes a good website design? The UX of your site is one of the most important elements. If users struggle to find what they need, fill in forms or submit their information, you will lose them and your conversion rates will plummet.

One thing you can do is make your forms as simple as possible for mobile users. They don’t want to type out a ton of information on a tiny keyboard on their screen. Integrate your form with third-party sites such as Facebook or Google, so information gets filled in automatically with the click of a button.

Keep requirements short, such as only their email or only their name and phone number.

4. Test Buttons & Links

Do your buttons and links work on mobile devices? Some scripts fail when people pull them up in Safari or mobile apps. Make sure yours work. Keep in mind people hit the buttons with their fingers rather than a more precise mouseover and click.

Some of your users may have bigger fingers than others. Make sure your buttons and links are easy to tap and get where the user wants. You may want to select the area around them as triggers, too, in case the person slightly misses the mark on their small screen.

5. Run Videos and Animations

Make sure any videos or animations translate on a mobile device. Sometimes they don’t stream correctly, take over the whole screen or simply stop working.

Watch for things such as the screen freezing up or the video not scaling down to a smaller screen. Ideally, the person can tap the video and it fills their smartphone screen and then reduces back down at the end. Using embed features through providers such as YouTube is your best bet for mobile responsive videos.

6. Fix Navigation Issues

Another issue we often see when working on new client sites is navigation issues. A huge nav bar does not translate well on a mobile device. You should utilize a hamburger menu or fewer categories.

As with the other elements, pull it up on your smart phone and see how it looks. Actually using the website on a mobile device is the best way to find and fix issues. Ask your family and friends to pull up your site on their phones and let them know what works and what doesn’t.

Improve Mobile Responsiveness

As technology changes and the features on our devices change, you may need to adjust your site a bit more. For now, fix the items listed above and you’ll be several steps ahead of most business owners.

Want more tips about how to improve your business, market your way up a level and become more efficient? Drop us a message. We’re happy to help with any of your business needs here at Promo Warriors.

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