There can be little doubt that when customers feel appreciated they are more likely to stay with your company. I talked to several business owners I know to get their take on this trend. Because some of them were scared of angering their customers and didn’t want to be seen as manipulating affections, they asked that I not use their real names. I have given them each a first name…

No matter what type of business you own, starting an electronic newsletter can help you stay in touch with your customers and grow your business. Authors can utilize an e-newsletter to update fans about new books, signings or special offers. Local businesses can provide information on new services or advances in the industry along with a coupon to bring customers in the door. There are a few simple steps that…