Having an online presence is important, it’s modern day business 101, so most of us know that. Why is it important, though? Customers and potential customers often go to the Internet as their first piece of research about your company or product. They can instantly find and compare businesses and products, and make a choice about where to spend their money within minutes. Therefore, making sure your website comes up easily…

What’s the point of having a website if there’s nobody looking at it? Not much of one, frankly. But how do you drive more traffic to your site? Things like traditional advertising and a good social media presence can help drive new customers to your website–and even inform older customers of it, if an online presence is a new facet of your business. Google’s algorithms rank sites based on how…

  Having an online presence for your business isn’t an option nowadays, it’s a requirement for any business that wants to succeed—and it’s particularly important for small businesses to have a good social media presence. Facebook, Twitter and Instagram are the “big three” networks a business should have a presence on; Facebook sees more than a billion visits per day, Twitter over 236 million active monthly users and Instagram 100…