Promotions for Published and Unpublished Writers – BUILDING YOUR READERSHIP

Note: This is taken from a previously published document of mine and has been adapted to suit this site. Promotion can be scary, rewarding, expensive, cheap—it is a fickle master. PROMOTIONAL FOCUS Not everyone will agree with me, but I feel very strongly that your focus as an author should be to build your name recognition and your reader base. Does that mean you ignore the release of a new book? …
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