Note: This is taken from a previously published document of mine and has been adapted to suit this site. Promotion can be scary, rewarding, expensive, cheap—it is a fickle master. PROMOTIONAL FOCUS Not everyone will agree with me, but I feel very strongly that your focus as an author should be to build your name recognition and your reader base.  Does that mean you ignore the release of a new book? …

IB Times recently reported that The Richest lists the Kardashian-Jenner girls as having a net worth of $101 million. Kim Kardashian comes in at around $28 million. Yet, if you asked anyone what the Kardashians are known for, the response would likely be that they are known simply for being famous. Social Media Presence When you’re famous for being famous, sometimes a social media presence is all you need. In…

Are you sick of watching advertising? Join the debate on whether it should be banned. According to Plunkett Research, about US$474 billion was spent globally on advertising efforts in 2010 alone. Consumers are bombarded with advertisements every day. Companies put these marketing efforts into magazines, online ads, direct mail campaigns, on television and on billboards. Today’s youth see products used in movies through product placement and are encouraged to buy…