If you’ve ever heard of a press release blast, it might have sounded like a pretty good idea. Here at Promo Divas, we think it is a little like throwing a stack of papers off the top of a tall building and hoping someone grabs one who may or may not be interested in your business. While you might luck out and gain a client here or there, you really…

Whether you are just opening the doors of the new business or you want to get the word out about a business that has been around a while, planning an event and inviting customers and the neighborhood can create a lot of positive press that will help ramp up your business and gain new customers for you. Types of Events There are any number of events you can plan, but…

There can be little doubt that when customers feel appreciated they are more likely to stay with your company. I talked to several business owners I know to get their take on this trend. Because some of them were scared of angering their customers and didn’t want to be seen as manipulating affections, they asked that I not use their real names. I have given them each a first name…