Why Press Release Blasts Don’t Work

If you’ve ever heard of a press release blast, it might have sounded like a pretty good idea. Here at Promo Divas, we think it is a little like throwing a stack of papers off the top of a tall building and hoping someone grabs one who may or may not be interested in your business. While you might luck out and gain a client here or there, you really…
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Planning In-House Events for Your Small Business
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Whether you are just opening the doors of the new business or you want to get the word out about a business that has been around a while, planning an event and inviting customers and the neighborhood can create a lot of positive press that will help ramp up your business and gain new customers for you. Types of Events There are any number of events you can plan, but…
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Making Your Customers Feel Loved
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There can be little doubt that when customers feel appreciated they are more likely to stay with your company. I talked to several business owners I know to get their take on this trend. Because some of them were scared of angering their customers and didn’t want to be seen as manipulating affections, they asked that I not use their real names. I have given them each a first name…
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