How an Online Presence Can Help You Retain Clients

Written on:July 6, 2015
Add One


Having an online presence is important, it’s modern day business 101, so most of us know that. Why is it important, though?

Customers and potential customers often go to the Internet as their first piece of research about your company or product. They can instantly find and compare businesses and products, and make a choice about where to spend their money within minutes.

Therefore, making sure your website comes up easily and first in searches is important. If a client can’t find you online, he or she may be more inclined to go to one of your competitors.

A good online presence is helpful in gaining new clients, and often that is the reason why businesses decide to create a website. However, new clientele are not the only benefit of having an online presence.

A well-done website that provides insightful blogs and articles can also help you retain clients. If your blog makes you and your company appear knowledgeable, clients are more likely to stick around and keep using your business.

Regularly updating content keeps clients coming back and looking at your site, which both increases customer loyalty and helps your site show up higher in search results. Personal (or ghostwritten) blogs give you credibility and make for a more trusting client base.

Articles, videos and infographics created either by yourself, if you have the knowledge and skill, or through a PR agency or freelancer also create an atmosphere on your website of informed professionals.

Linking your blogs, articles, infographics, etc. to your social media (Facebook, Twitter, Instagram, LinkedIn, etc.) will help boost web traffic to your business’s website. Not to mention, clients are more likely to see a Tweet than they are to take the time out to go all the way to your site and look for the newest content.

Setting up a newsletter can also help boost views of your new content.

It’s also important that you remain accesible; answer emails, reply to posts on Facebook and Tweets. Creating a forum in which discussions can be held between yourself and users of the site can also create a sense of community and brand loyalty.

How Fresh Content Drives Traffic to Your Website

Written on:July 2, 2015

What’s the point of having a website if there’s nobody looking at it? Not much of one, frankly. But how do you drive more traffic to your site? Things like traditional advertising and a good social media presence can help drive new customers to your website–and even inform older customers of it, if an online presence is a new facet of your business. Google’s algorithms rank sites based on how…


Why Do You Need a Social Media Presence, Anyway?

Written on:June 29, 2015

  Having an online presence for your business isn’t an option nowadays, it’s a requirement for any business that wants to succeed—and it’s particularly important for small businesses to have a good social media presence. Facebook, Twitter and Instagram are the “big three” networks a business should have a presence on; Facebook sees more than a billion visits per day, Twitter over 236 million active monthly users and Instagram 100…