Having an online presence is important, it’s modern day business 101, so most of us know that. Why is it important, though?
Customers and potential customers often go to the Internet as their first piece of research about your company or product. They can instantly find and compare businesses and products, and make a choice about where to spend their money within minutes.
Therefore, making sure your website comes up easily and first in searches is important. If a client can’t find you online, he or she may be more inclined to go to one of your competitors.
A good online presence is helpful in gaining new clients, and often that is the reason why businesses decide to create a website. However, new clientele are not the only benefit of having an online presence.
A well-done website that provides insightful blogs and articles can also help you retain clients. If your blog makes you and your company appear knowledgeable, clients are more likely to stick around and keep using your business.
Regularly updating content keeps clients coming back and looking at your site, which both increases customer loyalty and helps your site show up higher in search results. Personal (or ghostwritten) blogs give you credibility and make for a more trusting client base.
Articles, videos and infographics created either by yourself, if you have the knowledge and skill, or through a PR agency or freelancer also create an atmosphere on your website of informed professionals.
Linking your blogs, articles, infographics, etc. to your social media (Facebook, Twitter, Instagram, LinkedIn, etc.) will help boost web traffic to your business’s website. Not to mention, clients are more likely to see a Tweet than they are to take the time out to go all the way to your site and look for the newest content.
Setting up a newsletter can also help boost views of your new content.
It’s also important that you remain accesible; answer emails, reply to posts on Facebook and Tweets. Creating a forum in which discussions can be held between yourself and users of the site can also create a sense of community and brand loyalty.