50 years ago, a business was pretty simply. You ran it out of a storefront or your home. Today, the face of business has changed drastically. Nearly every type of business needs a web presence and that is your first impression on a new customer. Yet, this is where I see so many business sites go wrong. Mistakes in Web Design It truly amazes me how many people out there…

In case you haven’t noticed, Internet users have a short attention span. A 1000-word article might work well for an in-flight magazine, but when it comes to online reading, you are better off creating content that is short, sweet and to the point. Newspapers Had It Right Years ago, journalism teachers taught newspaper writers to keep articles short (usually under 500 words) and at a sixth grade reading level. Why?…

There can be little doubt that when customers feel appreciated they are more likely to stay with your company. I talked to several business owners I know to get their take on this trend. Because some of them were scared of angering their customers and didn’t want to be seen as manipulating affections, they asked that I not use their real names. I have given them each a first name…

Is social networking important to your business? Perhaps you own a small, local business and just don’t see the benefit of social networking. If networking is beneficial for all businesses, then it stands to reason that social networking could be, if used effectively and with your specific business needs and customers n mind. Why Social Network? Social networking does several things for your business: It makes you think outside the…